[
01
]
b2b SaaS
FinTech

Capital Group

Role

Experience Lead + Product Designer

Launch

Aug 2024 + Ongoing ReleaseS

Involvement

Nov 2024 - Present

Strategic Contributions:

End-to-End Product Design

Strategic UX

role-Based Design

Wireframes

Scaleable Pattern Design

Prototyping

AI assisted Design Workflows

Information Architecture

Accessibility (WCAG Compliance)

Trust and Compliance Design

Cross-Functional Partnerships

Design Systems

Form Design

Dashboard Design

[
01
]
b2b SaaS
FinTech

Capital Group

Role

Experience Lead + Product Designer

Launch

Aug 2024 + Ongoing ReleaseS

Involvement

Nov 2024 - Present

Strategic Contributions:

End-to-End Product Design

Strategic UX

role-Based Design

Wireframes

Scaleable Pattern Design

Prototyping

AI assisted Design Workflows

Information Architecture

Accessibility (WCAG Compliance)

Trust and Compliance Design

Cross-Functional Partnerships

Design Systems

Form Design

Dashboard Design

[
01
]
b2b SaaS
FinTech

Capital Group

Role

Experience Lead + Product Designer

Launch

Aug 2024 + Ongoing ReleaseS

Involvement

Nov 2024 - Present

Strategic Contributions:

End-to-End Product Design

Strategic UX

role-Based Design

Wireframes

Scaleable Pattern Design

Prototyping

AI assisted Design Workflows

Information Architecture

Accessibility (WCAG Compliance)

Trust and Compliance Design

Cross-Functional Partnerships

Design Systems

Form Design

Dashboard Design

[
01
]
b2b SaaS
FinTech

Capital
Group

Role

Experience Lead + Product Designer

Launch

Aug 2024 + Ongoing ReleaseS

Involvement

Nov 2024 - Present

Strategic Contributions:

End-to-End Product Design

Strategic UX

role-Based Design

Wireframes

Scaleable Pattern Design

Prototyping

AI assisted Design Workflows

Information Architecture

Accessibility (WCAG Compliance)

Trust and Compliance Design

Cross-Functional Partnerships

Design Systems

Form Design

Dashboard Design

[
01
]
b2b SaaS
FinTech

Capital
Group

Role

Experience Lead + Product Designer

Launch

Aug 2024 + Ongoing ReleaseS

Involvement

Nov 2024 - Present

Strategic Contributions:

End-to-End Product Design

Strategic UX

role-Based Design

Wireframes

Scaleable Pattern Design

Prototyping

AI assisted Design Workflows

Information Architecture

Accessibility (WCAG Compliance)

Trust and Compliance Design

Cross-Functional Partnerships

Design Systems

Form Design

Dashboard Design

          A digital onboarding companion that reengineered the setup of new retirement plans, trading 25+ pages of paperwork for swift approvals and cutting processing time from days to minutes.
          A digital onboarding companion that reengineered the setup of new retirement plans, trading 25+ pages of paperwork for swift approvals and cutting processing time from days to minutes.
          A digital onboarding companion that reengineered the setup of new retirement plans, trading 25+ pages of paperwork for swift approvals and cutting processing time from days to minutes.
[
02
]
Challenges + Goals
            Plan sponsors, advisors, and TPAs were navigating a paper maze that stalled every retirement plan launch, and I stepped in to clear the path so users could confidently complete plan requests.
            Plan sponsors, advisors, and TPAs were navigating a paper maze that stalled every retirement plan launch, and I stepped in to clear the path so users could confidently complete plan requests.

01

Turnaround Time

Manual processing via mail and fax often took weeks.

Replace slow analog cycles with a digital workflow that ensures rapid approvals.

01

Turnaround Time

Manual processing via mail and fax often took weeks.

Replace slow analog cycles with a digital workflow that ensures rapid approvals.

01

Turnaround Time

Manual processing via mail and fax often took weeks.

Replace slow analog cycles with a digital workflow that ensures rapid approvals.

02

BUSINESS SCALABILITY

Legacy workflows created a bottleneck that stalled business growth.

Establish a digital workflow that queues every task in the right order, so approvals move quickly.

02

BUSINESS SCALABILITY

Legacy workflows created a bottleneck that stalled business growth.

Establish a digital workflow that queues every task in the right order, so approvals move quickly.

02

BUSINESS SCALABILITY

Legacy workflows created a bottleneck that stalled business growth.

Establish a digital workflow that queues every task in the right order, so approvals move quickly.

03

Operational Costs

Errors in paper forms led to high research overhead and long phone calls.

Build data integrity into the process with guardrails that catch mistakes before submission, lowering costs and increasing accuracy.

03

Operational Costs

Errors in paper forms led to high research overhead and long phone calls.

Build data integrity into the process with guardrails that catch mistakes before submission, lowering costs and increasing accuracy.

03

Operational Costs

Errors in paper forms led to high research overhead and long phone calls.

Build data integrity into the process with guardrails that catch mistakes before submission, lowering costs and increasing accuracy.

"The way we are working right now is just too slow. The constant back and forth to fix errors is exhausting. We are losing business because our TPAs and advisors are fed up with our outdated process.”

-

Internal customer service associate

"The way we are working right now is just too slow. The constant back and forth to fix errors is exhausting. We are losing business because our TPAs and advisors are fed up with our outdated process.”

-

Internal customer service associate

"The way we are working right now is just too slow. The constant back and forth to fix errors is exhausting. We are losing business because our TPAs and advisors are fed up with our outdated process.”

-

Internal customer service associate

[
04
]
Implementation
           Plan Manager launched as an optional alternative to paper forms, accessible through the advisor and TPA portal. We prototyped, tested, and iterated to confirm the features that mattered most.
           Plan Manager launched as an optional alternative to paper forms, accessible through the advisor and TPA portal. We prototyped, tested, and iterated to confirm the features that mattered most.
           Plan Manager launched as an optional alternative to paper forms, accessible through the advisor and TPA portal. We prototyped, tested, and iterated to confirm the features that mattered most.

01

Paperless Digital Form

All plan data moves into a clear online flow that keeps decisions short and straightforward.

01

Paperless Digital Form

All plan data moves into a clear online flow that keeps decisions short and straightforward.

01

Paperless Digital Form

All plan data moves into a clear online flow that keeps decisions short and straightforward.

Financial professional compensation page
Financial professional compensation page
Financial professional compensation page

02

Guided Workflow

A step-by-step interface with prompts and validations ensures nothing gets missed by showing one focused task at a time.

02

Guided Workflow

A step-by-step interface with prompts and validations ensures nothing gets missed by showing one focused task at a time.

02

Guided Workflow

A step-by-step interface with prompts and validations ensures nothing gets missed by showing one focused task at a time.

Contacts cards listed with role chips, preferences toglles, card editing capabilitis and validation
Contacts cards listed with role chips, preferences toglles, card editing capabilitis and validation
Contacts cards listed with role chips, preferences toglles, card editing capabilitis and validation
Add contact card with tooltip
Add contact card with tooltip
Add contact card with tooltip

03

Built-in Rules + Validations

Dealer firm guidelines surface only when relevant, preventing ineligible selections before they happen.

03

Built-in Rules + Validations

Dealer firm guidelines surface only when relevant, preventing ineligible selections before they happen.

03

Built-in Rules + Validations

Dealer firm guidelines surface only when relevant, preventing ineligible selections before they happen.

TPA search result with ineiligible matches
TPA search result with ineiligible matches
TPA search result with ineiligible matches
List of individual financial professionales with peference toggles and validation.
List of individual financial professionales with peference toggles and validation.
List of individual financial professionales with peference toggles and validation.

04

Real Time Status Tracking

Dashboards show each submission at every stage so advisors and TPAs always know what is happening.

04

Real Time Status Tracking

Dashboards show each submission at every stage so advisors and TPAs always know what is happening.

04

Real Time Status Tracking

Dashboards show each submission at every stage so advisors and TPAs always know what is happening.

Expanded content from dashboard diaplaying plan submission history
Expanded content from dashboard diaplaying plan submission history
Expanded content from dashboard diaplaying plan submission history
Expanded content from dashboard diaplaying plan submission history after plan has been approved
Expanded content from dashboard diaplaying plan submission history after plan has been approved
Expanded content from dashboard diaplaying plan submission history after plan has been approved

05

E-Signature via DocuSign

Signatures return within hours because the most important actions stay within one click.

05

E-Signature via DocuSign

Signatures return within hours because the most important actions stay within one click.

05

E-Signature via DocuSign

Signatures return within hours because the most important actions stay within one click.

Review and submit section with primary plan options
Review and submit section with primary plan options

"The input process took less than 10 minutes, and we gathered every signature via DocuSign in under 3 hours. It was so much faster than the usual process of emailing forms back and forth for days!"

-

Early adopting financial professional

"The input process took less than 10 minutes, and we gathered every signature via DocuSign in under 3 hours. It was so much faster than the usual process of emailing forms back and forth for days!"

-

Early adopting financial professional

"The input process took less than 10 minutes, and we gathered every signature via DocuSign in under 3 hours. It was so much faster than the usual process of emailing forms back and forth for days!"

-

Early adopting financial professional

[
04
]
Implementation
          User feedback guided targeted upgrades that turned early wins into sustained momentum.
          User feedback guided targeted upgrades that turned early wins into sustained momentum.
          User feedback guided targeted upgrades that turned early wins into sustained momentum.

01

Integrated Plan Designs

Pre-packaged plan types greet users first, helping people recognize the right option without memorizing details.

01

Integrated Plan Designs

Pre-packaged plan types greet users first, helping people recognize the right option without memorizing details.

01

Integrated Plan Designs

Pre-packaged plan types greet users first, helping people recognize the right option without memorizing details.

Copensation model with integrated plan predetermined selections
Copensation model with integrated plan predetermined selections
Copensation model with integrated plan predetermined selections
Copensation model with integrated plan predetermined selections
FP contact page with 402(a) contact predetermined fo users
FP contact page with 402(a) contact predetermined fo users
FP contact page with 402(a) contact predetermined fo users

02

Plan Templates

Templates reuse existing data sets, so teams have a dependable starting point for new plans.

02

Plan Templates

Templates reuse existing data sets, so teams have a dependable starting point for new plans.

02

Plan Templates

Templates reuse existing data sets, so teams have a dependable starting point for new plans.

Templates page with "crate a template" dropdown displayed.
Templates page with "crate a template" dropdown displayed.
Templates page with "crate a template" dropdown displayed.
Dashboard with template lists
Dashboard with template lists
Dashboard with template lists

03

Dealer + TPA Restrictions

Smarter logic enforces dealer firm specific practices to keep selections compliant.

03

Dealer + TPA Restrictions

Smarter logic enforces dealer firm specific practices to keep selections compliant.

03

Dealer + TPA Restrictions

Smarter logic enforces dealer firm specific practices to keep selections compliant.

Fund universe with dealer preslected options selected.
Fund universe with dealer preslected options selected.
Fund universe with dealer preslected options selected.
Fiduciary services with preselections made.
Fiduciary services with preselections made.
Fiduciary services with preselections made.

04

UI Improvements

Enhanced search, filter and sort capabilities, improved layout and labeling, tablet responsiveness, and accessibility upgrades were implemented.

04

UI Improvements

Enhanced search, filter and sort capabilities, improved layout and labeling, tablet responsiveness, and accessibility upgrades were implemented.

04

UI Improvements

Enhanced search, filter and sort capabilities, improved layout and labeling, tablet responsiveness, and accessibility upgrades were implemented.

Filtering option modal
Filtering option modal
Filtering option modal
Main dashboard with plan list displayed.
Main dashboard with plan list displayed.
Main dashboard with plan list displayed.

05

Enhanced DocuSign Workflow

Resend and cancellation controls keep users in charge of every envelope from the dashboard.

05

Enhanced DocuSign Workflow

Resend and cancellation controls keep users in charge of every envelope from the dashboard.

05

Enhanced DocuSign Workflow

Resend and cancellation controls keep users in charge of every envelope from the dashboard.

Update modal
Update modal
[
05
]
Conclusion
          The Plan Manager initiative demonstrates how digital transformation improves efficiency and satisfaction. 
          The Plan Manager initiative demonstrates how digital transformation improves efficiency and satisfaction. 

Aug

2024

-

Dec

2024

1

/

4

Of all plans requests submitted

300

+

Plans approved using Plan Manager

25

%

Initial adoption

Aug

2024

-

Dec

2024

1

/

4

Of all plans requests submitted

300

+

Plans approved through Plan Manager

25

%

Initial adoption

Aug

2024

-

Dec

2024

1

/

4

Of all plans requests submitted

300

+

Plans approved through Plan Manager

25

%

Initial adoption

Jan

2025

-

May

2025

1

/

3

Of all plans requests submitted

600

+

Plans approved using Plan Manager

9

%

Adoption growth from 25%

Jan

2025

-

May

2025

1

/

3

Of all plans requests submitted

600

+

Plans approved through Plan Manager

9

%

Adoption growth from 25%

Jan

2025

-

May

2025

1

/

3

Of all plans requests submitted

600

+

Plans approved through Plan Manager

9

%

Adoption growth from 25%

Jun

2024

-

Dec

2024

1

/

2

Of all plans requests submitted

1,100

+

Plans approved using Plan Manager

14

%

Adoption growth from 34%

Jun

2024

-

Dec

2024

1

/

2

Of all plans requests submitted

1,100

+

Plans approved through Plan Manager

14

%

Adoption growth from 34%

Jun

2024

-

Dec

2024

1

/

2

Of all plans requests submitted

1,100

+

Plans approved through Plan Manager

14

%

Adoption growth from 34%

Nov

2025

-

Jan

2026

2

/

3

Of all plans requests submitted

850

+

Plans approved using Plan Manager

9

%

Adoption growth from 48%

Nov

2025

-

Jan

2026

2

/

3

Of all plans requests submitted

850

+

Plans approved through Plan Manager

9

%

Adoption growth from 48%

Nov

2025

-

Jan

2026

2

/

3

Of all plans requests submitted

850

+

Plans approved through Plan Manager

9

%

Adoption growth from 48%

As ongoing maintenance features roll out, Plan Manager is positioned to become the primary channel for onboarding and servicing retirement plans, strengthening client value with every release. Continuous listening and iteration keep adoption high and business benefits tangible.

Continuous improvement driven by user research and direct feedback has been central to the product’s success. This commitment to iterative design has fueled higher adoption rates and delivered tangible business benefits that will sustain the platform for years to come.

As ongoing maintenance features roll out, Plan Manager is positioned to become the primary channel for onboarding and servicing retirement plans, strengthening client value with every release. Continuous listening and iteration keep adoption high and business benefits tangible.

Continuous improvement driven by user research and direct feedback has been central to the product’s success. This commitment to iterative design has fueled higher adoption rates and delivered tangible business benefits that will sustain the platform for years to come.

[
06
]
Takeaways
           As the UX lead, I decisively moved our group beyond legacy paper formats and into interaction patterns that match how our users actually work.
           As the UX lead, I decisively moved our group beyond legacy paper formats and into interaction patterns that match how our users actually work.
           As the UX lead, I decisively moved our group beyond legacy paper formats and into interaction patterns that match how our users actually work.

Pivoting to digital first

Stakeholders initially requested a literal digital copy of paper forms. To shift this mindset, I championed a focus on form best practices, securing buy in by educating the team and partners on four pillars:

01
Digital Logic

Moving from linear analog flows to dynamic interaction dependencies.

01
Digital Logic

Moving from linear analog flows to dynamic interaction dependencies.

01
Digital Logic

Moving from linear analog flows to dynamic interaction dependencies.

02
Optimized UX

Demonstrated that screen specific flows help users absorb information faster.

02
Optimized UX

Demonstrated that screen specific flows help users absorb information faster.

02
Optimized UX

Demonstrated that screen specific flows help users absorb information faster.

03
Proven Standards

Anchored long form data entry in widely accepted form design practices so every field has a clear purpose.

03
Proven Standards

Anchored long form data entry in widely accepted form design practices so every field has a clear purpose.

03
Proven Standards

Anchored long form data entry in widely accepted form design practices so every field has a clear purpose.

04
Continuous Growth

Established post launch research cadences to ensure new feedback directly informs enhancements.

04
Continuous Growth

Established post launch research cadences to ensure new feedback directly informs enhancements.

04
Continuous Growth

Established post launch research cadences to ensure new feedback directly informs enhancements.

Innovation and Scalability

Against tight timelines, every component stayed future ready. By documenting patterns inside the design system, we created a shared library that lets new features slot in without disrupting the core experience. That foresight now speeds releases and keeps teams confident when the roadmap changes.